1. Developing global-perspective business – global opportunities/threats, networking (people and information), transcultural/intercultural, communication media, visionary perspectives, creativity, teaming, planning, and implementation
2. Arranging systems from worldwide resources – outsourcing and virtual corporations, marketing (demand chains), capital/finances, production/operations, (supply chains), research & development/design, and human resource management/development
3. Navigating the global and local realities – transcultural (universal) and cultural (tribal) standardization and customization, intercultural sharing and synergy, and cultural pace-setters
4. Leveraging the deep human needs (such as, family, relationships, community, teams, cooperation, commitment, stability, being loved, being respected, sense of identity, purpose in life, and building a better world), work-life balance, substance/style, extrinsic/intrinsic worth, inspiration/motivation, stakeholder support, and customer/competitive advantage
5. Committing totally to stakeholders – relationships/connections, continuity/loyalty, brand potency, expectations/experience, experts and consumer power, and passion for delivery
6. Dealing with greater regulations – international and continual crises, issue-focused politics, and regulations as prevention/solutions (such as, airline security, clean air, child labor, food safety, and accounting integrity)
7. Working in the two-tier business structure – huge/power companies (large-scale efficiencies, mergers, acquisitions, and industry category concentration) and small/flexible companies (entrepreneurial, laser-focused, creative/innovative, alliance oriented, and transient)
8. Innovating the rules for market leadership – defenders and attackers limitations, news systems, new standards, new incentives, and superior saturation
9. Concentrating on mega-city markets – 65% of world’s population, key districts (such as, business, entertainment, government, youth), and rapid diffusion of trends and fads
10. Developing continual innovations – new thinking for new ideas, information/intuition/ideas, innovative teams, all employees as innovators, and different-than-us people
11. Expanding collective intelligence – faster responses required, participation in global communities, information scanning/gathering/formatting, online networking, guided conversations, sensors, innovators/opinion leaders, marketing research limitations, intuition, and visionary (foresight and imagination)
12. Advancing virtual marketing via the Internet – transformation of customer relationship (information, dialogue, personalization, customization, feedback, and power/accountability) and business arrangements (supply, delivery, information systems, and responsiveness)
13. Becoming global business nomads – multiple country/culture experiences, global client service/support, opportunity exploration/development, multicultural teams, virtual networking/follow-up, and intercultural coaching/mentoring |
|
