Experience

Researching

• Conducted Internet research to find and/or evaluate topics, such as persons, organizations, books, events, and projects.

• Attended conferences to look for new ideas and made new contacts for clients.

Advising

• Created proposals for future initiatives and reports on past initiatives.

• Evaluated applications submitted by persons responding to job announcements for Marketing and Sales.

• Explained the probable negative and risky public relations implications – based on understanding the American culture (business or general) and English language usage – of past (lessons learned and after-the-fact fixing) and planned (warnings) activities.

• Brainstormed words, ideas, taglines, headings, logos, images, etc. that are to be used in marketing and communication programs, projects and events.

Writing

• Wrote articles for external publications and news stories for internal websites.

• Wrote and submitted press releases and accompanying photos to the media.

• Wrote and/or edited important external and internal documents – including proposals, reports, letters, memos, brochures, website content, posters, signs, coupons, gift certificates, business cards, directory entries, PowerPoint presentations, FAQs, media kits, biographies, and training program descriptions.

Training/Coaching

• Trained and coached regional media representatives for developing public relations for local media.

• Developed and delivered intercultural sales training programs.

Media Coordinating

• Served as liaison with public relations companies and advertising agencies.

• Received requests for interviews from the media, arrange for proper person to be interviewed, and brief them on how to do the best interviews.

• Kept track of media coverage that has happened and send the link to those units who can use it on their websites.

Presenting

• Staffed the client’s booth and promoted its messages at conferences, exhibitions and special events.

• Served as master of ceremonies at events – write the script and perform in the role or advice another person who will do the role.

Hosting

• Coordinated VIPs to special events – researched their names and contact information, invite them, ask them for messages of congratulations, host them at the event, and send them thank-you notes and any photos taken of them at the event.

• Gave tours to VIPs of company facilities and explained the company’s history and activities.